Rebranding and Redesigning
Case Study: Rebranding and Redesigning Patient Information Leaflets
Service Provided: Graphic Design for Healthcare
Client: Dr. Vivek Jain, Child Neurologist
Industry: Healthcare
Objective
To effectively rebrand and redesign patient information leaflets distributed to parents about neurological issues in children. The redesign aimed to transition Dr. Jain's previous hospital association's branding to his independent practice, enhancing his identity in Doctor Personal Branding within the healthcare sector.
Challenges
The former leaflets, integrated with another hospital's branding, featured outdated design elements. The key challenge was to employ Optical Character Recognition (OCR) technology to update and refresh the content, making it more engaging for a non-specialist audience.
Process
Content Extraction
Utilized OCR technology to digitize text from existing hard copies, ensuring accurate and efficient content transition.
Design Overhaul
Introduced new, appealing illustrations and a reader-friendly layout to boost readability and visual appeal in Medical Leaflet Design.
Branding
Incorporated Dr. Jain's personal branding elements, such as his logo and color scheme, to establish a distinct and professional image across the new leaflets.
Outcome
The rebranded and redesigned leaflets were highly praised by Dr. Jain and the parents of his patients. This initiative not only solidified Dr. Jain's professional identity but also enhanced the accessibility of crucial medical information, simplifying complex details for better parent engagement.
Impact
Dr. Jain noted a significant increase in patient satisfaction and interaction with the leaflets, contributing to an elevated reputation and visibility in his field. The updated design and branding efforts have proven pivotal in positioning Dr. Jain as a distinguished figure in Healthcare Graphic Design.
Visualization of transformation done by our team
Additional Projects for Dr. Vivek Jain: Creation of Clinical and EEG Report Files
Clinical Files
Objective: Develop entirely new clinical files tailored to the specific needs of Dr. Jain’s practice.
Design Features: Custom templates with intuitive layouts that incorporate Dr. Jain’s branding, designed to optimize daily clinical operations.
EEG Report Files
Objective: Design bespoke EEG report files from scratch to enhance report clarity and integration with the new branding.
Design Features: Customized layouts with clear, structured formats for easy EEG data interpretation and consistency with Dr. Jain’s visual identity.
Clinical Files
Objective: Develop entirely new clinical files tailored to the specific needs of Dr. Jain’s practice.
Design Features: Custom templates with intuitive layouts that incorporate Dr. Jain’s branding, designed to optimize daily clinical operations.
EEG Report Files
Objective: Design bespoke EEG report files from scratch to enhance report clarity and integration with the new branding.
Design Features: Customized layouts with clear, structured formats for easy EEG data interpretation and consistency with Dr. Jain’s visual identity.
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