Client: M.P. Veneers(Manufacturer & Exporter of Veneers)
Industry: Furniture & Home Decor
Requirements:
M.P. Veneers, a premium exporter of teak veneers with a focus on sustainability, required a website overhaul to better reflect their brand and facilitate their business operations. Their specific needs included:
Modern, Accessible Design: A redesign to modernize the website with a clean, professional look that is easy to navigate.
Product Showcase: Enhanced display and organization of their diverse veneer products to attract and educate potential clients.
About Us Section: The website must clearly convey their commitment to sustainably source teak from Indian forests, backed by their unique FSC-CW certification. It should highlight their status as the sole premium teak veneer exporters in India with this commitment, while also showcasing their business journey and export network.
Contact and Communication Integrations: Improved functionality for contacting the company and making inquiries directly through the website.
Navigating Challenges: Showcasing Website Evolution
Problem Statement 1
Outdated Design: The design was not aligned with contemporary web standards, affecting user engagement and brand perception.
Solution
Clean and Professional Design: We introduced a sleek, modern design with intuitive navigation and a coherent color palette that reflects the luxury and quality of their products.
Problem Statement 2
Inefficient Information Architecture: Product information and company details were not well-organized, making it hard for visitors to find what they need.
Solution
Enhanced Product Displays: We structured the product sections with detailed descriptions and high-quality images, making it easy for customers to explore and understand the range of veneers offered.
Problem Statement 3
Limited Export Network Visibility: There was not enough emphasis on their extensive global network, which is a significant aspect of their business.
Solution
Problem Statement 4
Subpar Mobile Experience: The site was not fully optimized for mobile devices, impacting users who access the site via smartphones and tablets.
Solution
Enhanced Mobile Friendliness: Upgraded the website to work smoothly on phones and tablets, making it easy for everyone to use, no matter the device.